We
bloggers always search for ways to increase our income from Ad programs
and Affiliate programs. Affiliate publishers try to get more hits to
their referral links and the Ad publishers try to get more clicks and
impressions on their ads.
This
article is for those who depend on Ad programs for money; but some of
the points can also be applied by the publishers that depend only on
Affiliate programs to earn money.
Here are some ways to increase your revenue from Ad programs like AdSense, Chitika, and Infolinks…
1. Choose the best place for Ads Placement.
Ads
above the fold works well; but too many ads effects blog ranking.
Generally a Leader board at the top works very well as it directly gets
the visitors attention. You can also put ads on the middle of your
posts. It’s not so good for user experience but you can show if you
write really long posts. Again, ads in the end also work well and people
also like to click on them as they have read your post now.
Sidebar is the last thing a visitor checks; but you can still show some text ads or an image rich ad on your sidebar.
2. Choose the best performing Ad size.
If
before selecting an ad size we experiment a little about which ad size
works well then it would be great. Remember that every blog has
different recommendation for ad sizes. So, you can’t just select the ad
sizes that other blogs are using.
You can use Google Analytics to see which ad size works well. You just need to integrate AdSense with your Analytics Account in that case.
Once you get to know which ad size performs well, you can just stop experimenting and make it permanent.
3. Select the attractive ad types.
There
are ad types- text, image rich, video and mobile. Every ad type has
different CPC (Cost per Click). You can use image rich ads to attract
more readers to click on it; but while doing that you should not forget
the text ads as they are more descriptive. They show links along with a
description which many times make users to click on them. You should
also use a custom Google search on your blog as it shows ads to your
users when they searches something.
If you’ve a mobile site then do use the mobile ads as they work well on mobile sites.
4. Block the low paying advertiser’s sites.
If you stop showing low paying ads then you can earn more. Because then only high paying ads will appear.
You can block the low paying advertiser’s sites easily by going to your AdSense account. Follow these steps:
i) Login to your AdSense account.
ii) Click on Allow & Block Ads.
iii) Now click General categories in the left pane.
iv) Then block the low paying sites.
5. Don’t show a lot of ads.
Maximum of how many ads are allowed?
- 3 image rich ads,
- 3 text links and
- 2 custom search boxes
That
means 8 type of ads are allowed per page. So if you add all of them and
people don’t click, then your CTR will decrease which will result in
less CPC i.e. less income. So show only those ads that perform well.
6. Use Google Custom Search Widget.
Using
custom search you can show ads to your readers who search for posts in
your blog. When a user searches for a post on SEO then custom search
shows him not only the search results but also some text ads related to
the keyword SEO. So this increases chances of getting more clicks and
hence more income.
7. Start Vlogging with YouTube.
You can monetize your YouTube videos and add those videos to your posts to earn more money.
To activate AdSense for video:
i) Just go to your AdSense Account.
ii) Then, My Ads tab.
iii) Now on the left select Ads for video.
iv) At last, submit your application.
You also require monetizing your videos. So just go to your YouTube account and monetize your videos.
8. Show ads only to search engine visitors.
Most
of the repeated visitors come to get the content only. They don’t give a
damn to the ads. So if you have a high percentage of new visitors then
you can just do it. You can show ads only to new visitors coming from
the search engines. This will help in two ways: More Clicks & High
CTR.
Here is a WordPress plugin “Who sees Ads” that can help you in doing this job.
9. Get a fast & responsive template design.
Blogs
having a good design is always fast and responsive. Ads displayed on
that type of blogs simply perform well. So you can just search the
template store to get your new responsive template.
10. Drive some more visitors to your blog.
It’s
true! More Traffic=More Clicks=More Money. So we should always try to
get more traffic to our blog. To get more traffic you can optimize your blog for search engines.
You can do more keyword research to get less competitive keywords. You can do that by using Google Adwords Tool.
Again you can optimize your keywords to get higher ranking by using programs like SEO Pressor.
11. Activate AdSense Ads for feeds.
Last but not the least, you can just
go to your AdSense accoount & apply AdSense ads for feeds. This
will help the blogs that have a lot of feed subscribers. But if you
don’t have a big subscriber base then you can just turn it on for
future.
12. Check CPC of keywords using Google Adwords tool.
You
can easily check the cost per click of a keyword so that the page gets
high paying ads. Just open the tool & enter your keyword to check
CPC of keywords. Link to the tool is already shared in point 9.
13. Target U.S Traffic to Get Higher CPC.
Do
you know? Google AdSense India pays less than other countries like U.S
& U.K. Why? Because India does less Online Marketing than U.S. So in
order to get higher CPC target traffic from countries like U.S and U.K.
14. Get a High PR blog for high paying Ads.
If
you have a blog of PR 4 or above then you can enjoy more income from
AdSense as Google shows high paying Ads to sites with high PR. To get PR
of 4 or more you can start guest posting in high PR sites.
15. Turn off Ads when User is logged in.
You
can use plugins like ‘Quick AdSense’ to show ads. There you will get
the option to hide ads when you are logged in. Top two benefits of doing
that:
- High CTR as ads will be shown less number of times.
- No more accidental clicks on your own ads.
These
points will surely help you in increasing your blog revenue. Most of
the techniques are highly recommended by the professional bloggers who
earn thousands of dollars per month. So you can just follow them. But
you can rely only on them as content is what that brings visitors. So do
concentrate more in your Content.
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