Business of any scale, small or big, needs effective tactics to earn the expected profit from the market. Today, the Social Media
networks give us several easy ways to connect to the targeted
customers, which is certainly a blessing for any business. Then again,
they have also condensed the competition between the competitors as
these features are available for everyone.
Facebook
and other social media networking sites are changing their interface
continuously to help with the business promotion. What makes the
difference with others is being more creative, a little witty and
fore-sighted while using these platforms. If you are planning to start t
you need to let people know about it, social media networks are the way
to reach people, in least expensive yet effective way.
Here are 5 suggestions, which you can follow to be different from others while promoting a home business:
1. Go deep, create awareness
The headline of this paragraph might have confused you, allow me to
explain more. Talking only about your products/services is too direct to
attract people. Rather pick from the issues that needs peoples’ concern
and awareness. For example, you are promoting a restaurant; you can
raise awareness for ‘organic food’. Or, if you have your own furniture
studio, you can attract people towards environmental awareness. By this,
you are not only attracting people to your home business, also you are
doing a part of your duty towards the society. It should not be very
difficult; research on the topic of your own interest and share status,
videos, pictures to let the people know about it.
2. Interaction with the fans/followers
If you are just new in the business, your Facebook is just growing,
it is easy for you to communicate with your fan/followers in one-to one
basis. Always interact with your fans, try to explain your service/
product if they have any question about it. Thank them for taking
interest in your product.
3. Promotional offer or contest
A very effective way to spread your business name is to offer
promotional prices or gifts within your social media networks’
followers. For example, you can offer 50-70% discount coupon for lucky
follower. Or, simple quiz game to choose a winner for your product.
These will increase popularity of your products among the prospective
customers.
4. No Spamming, Please
Posting your promotional content everywhere without relevance will be
count as spamming. And Facebook generation does not like spammers. So,
while posting about your business, be careful. Post only within your own
page or group and in related group. If you can gather a few dedicated
fan, they will spread the word, or in this case, ‘spread the post’
outside.
5. Never follow others
Always come up with your own unique ideas for promoting your
business. As, there is no copy right law for Facebook content, you may
find your unique idea is being copied by other people by the very next
day, still it is better. Be a leader, not a follower.
No comments:
Post a Comment