So, assuming that you know how important advertising is, we are going to move forward.
Now, where to promote your business and how to?
Should we go with Online or Offline Advertising?
Interesting
thing is, almost all offline businesses starting their online
advertising campaigns, and increased their potential customers. But they
are not leaving behind the traditional offline marketing strategy.
So why not online businesses enter offline marketing as well?
Are you not sure about the success you’re going to have with offline marketing?
Let
me write few points on the benefits of offline advertising. Just see
how it can help you in branding and getting more clients.
Why You Should Try Offline Advertising?
Both Online and Offline marketing is important but people think that Offline marketing is dead.
Do you believe if I say newspaper and print media is dead?
No, right?
So, why do you think offline advertising is dead?
- Offline marketing brings more customers to your business and drive more traffic to your travel blog.
- It takes your business to a high level so that it can easily build a brand.
- It helps to attach your customers with your business.
- When people sees a campaign online and also offline it brings their attention very quickly.
- Supports your business, both online & offline advertising makes readers trust your business.
- Easiest way to build trust is offline advertising.
- Offline advertising really helps in increasing the revenue you make.
If I list all the benefits of offline advertising then this post will be the longest post on the Internet.
So I hope now you would like to try offline advertising…
No? May be you’re thinking about the cost for this? Am I right?
Yes, offline advertising is costlier than online marketing if you don’t know how to do it.
If
you start online campaigns without research than certainly you’re going
to waste lots of money. So, some research before doing offline
advertising is important.
Any Low Cost Offline Marketing Ideas?
Yes it’s possible there are lots of cheap offline marketing campaigns. Let me list out few things that I have in my head now.
- Give out free informative pamphlets to engage new clients. Don’t forget to include your business logo and website with contact number.
- Create a press release about your new service or about any official announcement and send it to a local newspaper.
- Give away free gifts on a public gathering or on any event.
- Gift promotional gifts to your customers and employees.
- Hold a writing or drawing challenge and give a special gift to winners with your business logo on it.
- Distribute discount coupons to a particular group.
Above
all, these gifting promotional items will work more for your business
because they cost very less. And your customers will use it all the time
which will increase your potential customers. You can gift pens, key
chains, bags, caps, mouse pads etc… as well.
So
what do you think? Will offline advertising help your business? Do
comment and don’t forget to share the post with your friends…
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