Online Marketing Terms: SEO, SEM, SMO, SMM & Brand Marketing

I’m sure that you have heard most of the online marketing terms used in my post title, but my post will give more details about those marketing terms. In this post we will not only discuss these marketing terms but will also discuss how effective they are in today’s online marketing world.

In this post, we will understand the online marketing terms individually and will also come to know how they differentiate from each other…

Search Engine Optimization [SEO]

Different techniques are used to rank a website higher in search engine results for different keywords, and using of these techniques is called Search engine optimization. Generally, there are two main components of SEO: On-page optimization and Off-page optimization. In On-page optimization keywords are strategically used on the website page and in Off-page optimization keywords are used to make backlinks from other sites.

After Google penguin and Panda update, you have to be very affirmative while choosing content and links. Google panda update catches the content of your website while Google penguin update catches those websites who have used one anchor text many times. You have to b very conscious about your back links as some one can do Negative SEO for you as well. You should concentrate on building links using brand name in the anchor text.

Search Engine Marketing [SEM]

SEM and SEO, both are used to drive traffic to a website. In SEO traffic is driven organically; but in SEM paid ways are used to drive traffic towards a website. One of such services is Google Adwords in which you have to pay for each click on your ads.

Social Media Optimization [SMO]

The main objective covered in this technique is to make social media accounts for your company or brand. Some of the commonly used social networking platforms are Facebook, Twitter, Digg, Tumbler, Pinterest, and Google+ etc. Accounts are made on all these websites and content has been shared so that if someone searched for your product on social media, they can find it easily.

Social Media Marketing [SMM]

As the name suggests, different techniques and tricks are used to promote a website on social networking sites in this technique. It can be easily understood that how social media marketing is used to promote a website on the internet. In many cases, paid advertisements are also used to promote a business on social networking sites. Facebook Ads are one example with the help of which you can promote your services or products on this platform.

Brand Marketing

Brand marketing is a vast area that covers all type of marketing that we have discussed above. To promote a brand, a market may use SEO, SEM, SMO or even SMM. The idea is to promote and market a particular brand and it can be done anyway. In online world, this can be achieved by using all the methods described above.

Final Thoughts

For every business, it’s important to know all the above marketing terms clearly. If you have a blog or online business website then you can not get visitors. But without SEO and Brand Marketing like things it will be difficult to drive traffic. So I would suggest you to follow all of the marketing terms & methods slowly and steadily…